“There is a premium on innovation and commercializing new ideas”

Cathy Engelbert

Cathy Engelbert is a trailblazer in the world of leadership and innovation.

As the first woman to lead Deloitte as CEO, she redefined strong leadership in a highly competitive and dynamic industry. During her tenure, she helped the company grow by embracing technology and forward-thinking strategies, proving that adaptability and fresh ideas are essential for success. Now, as the Commissioner of the WNBA, Engelbert continues to lead with vision, driving growth while advocating for equality and innovation in sports.

One of her most memorable quotes reflects her leadership philosophy: “There is a premium on innovation and commercializing new ideas.” These words capture a critical truth about success in today’s world. Her quote highlights the balance between creativity and execution.

Having ideas is important, but acting on those ideas is what truly creates value. Engelbert’s insight reminds us that innovation doesn’t end with brainstorming; it’s about turning ideas into tangible results that make an impact.

While ideas have the potential to drive change, solve problems, and create opportunities, they need action to make an impact. Engelbert’s insight encourages us to move beyond simply imagining possibilities. Instead, we must take decisive steps to transform ideas into something tangible.

For businesses, this quote holds a powerful lesson.

Success often depends on a company’s ability to innovate and act on its ideas. Staying stagnant is no longer an option in industries that evolve quickly. Companies that prioritize innovation and execute their ideas effectively are the ones shaping the future.

Engelbert’s quote is not just relevant for businesses or leaders. It also applies to individuals in their everyday lives. Many of us have creative ideas or see opportunities for improvement in our lives. Yet, hesitation, fear, or uncertainty often stops us from acting. Engelbert’s message encourages us to overcome those barriers and trust in our ability to bring ideas to life. Whether it is starting a new project, improving a process, or solving a problem, taking action is what transforms an idea into a meaningful outcome.

Engelbert’s message is especially important in today’s world, where change is constant. Technology, industries, and consumer needs are evolving rapidly, making innovation a necessity rather than a choice. Engelbert’s words serve as a reminder that creativity alone is not enough. The willingness to act and bring ideas to fruition is what drives true progress. This balance between creativity and execution is what separates those who thrive from those who fall behind.

Engelbert’s quote also invites us to reflect on how we treat ideas in our own lives.
Ideas are not just fleeting thoughts; they are the starting points for progress and change. Whether it’s improving a small part of our daily routine, launching a new initiative, or solving a challenge at work, ideas have the power to transform when acted upon. Engelbert’s words encourage us to believe in our ideas' potential and take the steps needed to make them a reality.

Ultimately, her quote reminds us that the world values those who can innovate and execute. Ideas are the foundation of progress, but their true worth lies in how they are applied.

Engelbert’s leadership and her words inspire us to trust in our ideas, take action, and create meaningful opportunities for growth and success.

Ideas Trading Center (ITC) is an American company bringing to market a patent-pending, easy-to-use, platform that allows idea generators to sell their new, non-obvious, and useful ideas directly and confidentially to idea reviewers and/or buyers (www.IdeasTradingCenter.com).